Duca del Cosma signs European Pro Joost Luiten

Six-time European Tour winner to wear Italian brand’s distinctive footwear Italian golf fashion brand Duca del Cosma today announced the signing of Dutch European Tour star Joost Luiten to wear its hand-crafted leather shoes in a multi-year deal from 1st January 2021. A six-time winner on the European Tour, Luiten is the first global Tour player to be signed by the fast-growing brand, which is now based in Amsterdam under the stewardship of former HI-TEC co-owner Frank van Wezel.

The signing of Joost is a major statement by the Duca del Cosma brand and will give all of our stockists a boost as they present this year’s exciting ranges to their customers,” said Frank. “Having one of the world’s top-ranked players wear our latest models will make a significant difference to the brand’s profile – not just in Holland and across Europe, but in all 30 countries where Duca del Cosma shoes are sold worldwide,” he added.

The first Dutch player to win his national Open title twice (2011 & 2013), Luiten will be playing in the latest waterproof soft spike shoes and sneaker-style spikeless models this coming season. All of the premium shoes in the Duca del Cosma golf range are exclusively designed in Italy by Creative Director Baldovino Mattiazzo – creator of the first spikeless golf shoe in 2006 – and manufactured in Portugal.

I’m very proud to be wearing attractive and comfortable Duca del Cosma shoes that are designed and made to such a high standard in Europe,” said Joost, who qualified for the European Tour’s season-ending DP World Tour Championship in Dubai. The brand’s connection with The Netherlands makes it even more special for me and I can’t wait to promote these distinctive shoes on tour - both on and off the golf course,” he added.

The 34-year-old will be hoping for a hat-trick of KLM Open wins next September when competing at the Bernardus Golf course. Duca del Cosma has been a high-profile sponsor of the KLM Open since 2018 and will once again provide footwear to hundreds of volunteers and officials at one of the most popular events on the European Tour.

In total, Luiten has eight tournament wins since turning professional at +5 in 2006 and won more than €12m in prize money. His victories have come in France, Austria, Malaysia, Wales and Oman, where he won his last title in 2018 at the inaugural NBO Oman Open. He represented The Netherlands at the 2016 Olympics and in three World Cup contests.

Since, Joost Luiten has partnered with Duca del Cosma and has co-designed special edition golf shoes for on and off the golf course.

From the JL’s sleek, gentleman’s design to the more sporty look of the JL Flyer, both are unique golf shoes which ensures your comfort and stability with every swing. The orange resembles Joost's favourite colour, which he wears when he plays on Sundays in any tournament. “I’m very proud to be wearing attractive and comfortable Duca del Cosma shoes that are designed and made to such a high standard in Europe,” Joost claimed.


Joost Luiten's special edition golf shoes are available now in JL1, JL2 and JL3. Shop the JL Collection!